[hidden]{display:none!important}
@font-face{font-family:"Big Shoulders Display";src:url(/fonts/BigShouldersDisplay.woff) format("woff");font-weight:100 900;font-display:swap}
@font-face{font-family:"Instrument Sans";src:url(/fonts/InstrumentSans.woff) format("woff");font-weight:400 700;font-display:swap}
:root{
  --c:#00aeef;--m:#ec008c;--y:#fff200;--k:#111111;--paper:#fff;
  --muted:#555555;--subtle:#6b6b6b;--hair:#e2e2e2;--soft:#f3f3f1;
  --display:"Big Shoulders Display","Arial Narrow",sans-serif;
  --sans:"Instrument Sans",system-ui,sans-serif;
  --pad:clamp(20px,6vw,80px);
  --section:clamp(80px,10vw,128px);
  --line:var(--m);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--paper);color:var(--k);font-family:var(--sans);font-size:16px;line-height:1.6;-webkit-font-smoothing:antialiased;overflow-x:hidden}
img,svg{display:block;max-width:100%}
a{color:inherit}
:focus-visible{outline:2px solid var(--k);outline-offset:3px}
.wrap{max-width:1280px;margin:0 auto;padding:0 var(--pad)}
.d{font-family:var(--display);font-weight:800;text-transform:uppercase;line-height:.9;letter-spacing:.005em;margin:0}
.eyebrow{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:var(--muted);margin:0}
.lead{font-size:clamp(16px,1.5vw,18px);line-height:1.6;color:#444;margin:0}
.body{font-size:15px;line-height:1.65;color:var(--muted);margin:0}
.strip{display:flex;height:8px}.strip span{flex:1}
.c{background:var(--c)}.m{background:var(--m)}.y{background:var(--y)}.k{background:var(--k)}
.line-carteleria{--line:var(--m)}.line-merchandising{--line:var(--c)}.line-impresiones{--line:var(--y)}
.sr{position:absolute;width:1px;height:1px;overflow:hidden;clip:rect(0 0 0 0);white-space:nowrap}

/* vinilo de corte */
.cut{position:relative;display:inline-block;white-space:nowrap;isolation:isolate}
.cut::before{content:attr(data-t);position:absolute;left:.055em;top:.055em;color:var(--line);z-index:-1;pointer-events:none}
.cut .line{position:relative;color:transparent;-webkit-text-stroke:2px var(--k)}
.cut.wh::before{color:#fff}
.cut.inv .line{-webkit-text-stroke-color:#fff}
.cut.mg::before{color:var(--m)}
@supports not (-webkit-text-stroke:1px black){.cut .line{color:var(--k)}.cut::before{display:none}}

/* botones */
.btn{display:inline-flex;align-items:center;justify-content:center;gap:10px;text-decoration:none;font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;padding:16px 24px;border:1px solid var(--k);cursor:pointer;font-family:var(--sans);background:transparent;color:var(--k);transition:transform .15s ease,box-shadow .15s ease,background .15s ease,color .15s ease;line-height:1.2}
.btn-primary{background:var(--k);color:#fff;box-shadow:3px 3px 0 var(--c),6px 6px 0 var(--m)}
.btn-primary:hover{transform:translate(-1px,-1px);box-shadow:4px 4px 0 var(--c),8px 8px 0 var(--m)}
.btn-secondary:hover{background:var(--k);color:#fff}
.btn-light{background:#fff;color:var(--k);border-color:#fff;box-shadow:3px 3px 0 var(--c),6px 6px 0 var(--m)}
.btn-block{width:100%}
.tag{display:inline-block;padding:6px 10px;font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;color:#000;background:var(--line)}
.tag.k{background:var(--k);color:#fff}
.tags{display:flex;flex-wrap:wrap;gap:8px;margin:0;padding:0;list-style:none}
.cota{display:flex;align-items:center;gap:10px;font-size:11px;font-weight:600;letter-spacing:.14em;text-transform:uppercase}
.cota i{flex:1;height:1px;background:currentColor}
.cota b{width:1px;height:12px;background:currentColor}
.arrow{font-size:13px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;text-decoration:none}
.arrow:hover{text-decoration:underline;text-underline-offset:5px}

/* header */
header.top{position:sticky;top:0;z-index:40;background:rgba(255,255,255,.97);backdrop-filter:blur(6px);border-bottom:1px solid var(--hair)}
.nav{display:flex;align-items:center;justify-content:space-between;gap:20px;height:74px}
.nav .logo img{height:50px;width:auto;display:block}
.nav .links{display:flex;gap:28px;margin:0;padding:0;list-style:none}
.nav .links a{text-decoration:none;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;padding:6px 0;border-bottom:2px solid transparent}
.nav .links a:hover,.nav .links a[aria-current=page]{border-bottom-color:var(--k)}
.nav .right{display:flex;align-items:center;gap:12px}
.nav .quote{padding:12px 16px;font-size:12px}
.count{display:inline-flex;min-width:22px;height:22px;align-items:center;justify-content:center;background:var(--m);color:#000;font-size:11px;font-weight:700;letter-spacing:0;padding:0 6px}
.count[data-empty]{display:none}
.menu{display:none}
.menu summary{list-style:none;cursor:pointer;border:1px solid var(--k);padding:10px 12px;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.menu summary::-webkit-details-marker{display:none}
.menu .panel{position:absolute;left:0;right:0;top:74px;background:#fff;border-bottom:1px solid var(--k);padding:12px var(--pad) 24px}
.menu .panel a{display:block;padding:14px 0;border-bottom:1px solid var(--hair);text-decoration:none;font-family:var(--display);font-weight:800;font-size:28px;text-transform:uppercase;line-height:1}
.nav .quote .lbl-s{display:none}
@media (max-width:980px){.nav .links{display:none}.menu{display:block}.nav .quote .lbl{display:none}.nav .quote .lbl-s{display:inline}.nav .quote{padding:11px 12px;font-size:11px;box-shadow:2px 2px 0 var(--c),4px 4px 0 var(--m)}}

/* breadcrumbs */
.crumbs{display:flex;flex-wrap:wrap;gap:8px;font-size:12px;font-weight:600;letter-spacing:.1em;text-transform:uppercase;color:var(--muted);margin:0;padding:28px 0 0;list-style:none}
.crumbs a{text-decoration:none}.crumbs a:hover{text-decoration:underline}
.crumbs li+li::before{content:"/";margin-right:8px;color:#aaa}

/* hero home */
.hero{padding-top:clamp(48px,8vw,104px)}
.hero-top{display:flex;justify-content:space-between;gap:16px;flex-wrap:wrap}
.hero h1{font-size:clamp(56px,11vw,148px);margin-top:28px;max-width:1100px}
.hero-row{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:24px;align-items:end;margin-top:34px}
.hero-row .lead{grid-column:span 6}
.hero-row .actions{grid-column:8 / span 5;display:flex;gap:14px;justify-content:flex-end;flex-wrap:wrap}
@media (max-width:860px){.hero-row .lead,.hero-row .actions{grid-column:1 / -1;justify-content:flex-start}}

/* categorías home */
.cats{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:40px}
.cat{display:flex;flex-direction:column;text-decoration:none;border:1px solid var(--k);transition:transform .15s ease,box-shadow .15s ease}
.cat:hover{transform:translate(-2px,-2px);box-shadow:4px 4px 0 var(--k)}
.cat .art{background:var(--line);aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;padding:28px;position:relative}
.cat .art .n{position:absolute;left:16px;top:14px;font-family:var(--display);font-weight:800;font-size:22px}
.cat .txt{padding:22px 22px 24px;display:flex;flex-direction:column;gap:10px;flex:1}
.cat h3{font-size:40px}
.cat .arrow{margin-top:auto}
@media (max-width:900px){.cats{grid-template-columns:1fr}}

/* grillas de producto */
.grid-p{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:24px;margin-top:40px}
.pcard{display:flex;flex-direction:column;text-decoration:none;border:1px solid var(--k);transition:transform .15s ease,box-shadow .15s ease;background:#fff}
.pcard:hover{transform:translate(-2px,-2px);box-shadow:4px 4px 0 var(--k)}
.pcard .art{background:var(--soft);aspect-ratio:4/3;display:flex;align-items:center;justify-content:center;padding:28px;position:relative;border-bottom:1px solid var(--k)}
.pcard .art .tag{position:absolute;left:14px;top:14px}
.pcard .txt{padding:20px 20px 22px;display:flex;flex-direction:column;gap:10px;flex:1}
.pcard h3{font-size:26px}
.pcard .arrow{margin-top:auto;padding-top:6px}
@media (max-width:960px){.grid-p{grid-template-columns:1fr 1fr}}
@media (max-width:600px){.grid-p{grid-template-columns:1fr}}

/* placas home */
.plates{position:relative;margin-top:clamp(48px,7vw,80px);height:clamp(280px,40vw,500px)}
.plates>div{position:absolute}
.plates .p1{left:0;top:0;width:34%;height:88%;background:var(--m)}
.plates .p2{left:35.5%;top:28%;width:24%;height:60%;background:var(--c)}
.plates .p3{left:61%;top:50%;width:17%;height:38%;background:var(--y)}
.plates .p4{left:79.5%;top:-6%;width:20.5%;height:106%;background:var(--k)}
.plates .reg{position:absolute;width:36px;height:36px}
.plates .cota{position:absolute;left:0;right:22%;bottom:0}
@media (max-width:560px){.plates .cota span{font-size:9px;letter-spacing:.1em}}

/* banda datos */
.stats{background:var(--k);color:#fff}
.stats .grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));padding:56px var(--pad)}
.stats .grid>div{padding:0 32px;border-left:1px solid #3a3a3a}
.stats .grid>div:first-child{padding-left:0;border-left:0}
.stats .n{font-size:clamp(64px,8vw,104px)}
.stats .t{font-size:12px;font-weight:600;letter-spacing:.16em;text-transform:uppercase;color:#cfcfcf;margin:10px 0 0}
@media (max-width:700px){.stats .grid{grid-template-columns:1fr;gap:28px}.stats .grid>div{padding:24px 0 0;border-left:0;border-top:1px solid #3a3a3a}.stats .grid>div:first-child{border-top:0;padding-top:0}}

/* secciones */
.block{padding-top:var(--section)}
.sec-head{display:flex;align-items:flex-end;justify-content:space-between;gap:28px;flex-wrap:wrap}
.sec-head h2{font-size:clamp(44px,7vw,84px);margin-top:8px}
.sec-head p{max-width:420px}
.num{width:56px;height:56px;display:flex;align-items:flex-end;padding:8px;font-family:var(--display);font-weight:800;font-size:26px;line-height:.8;color:#000;background:var(--line);flex:none}

/* hero de categoría */
.cat-hero{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:24px;align-items:end;padding-top:28px}
.cat-hero .txt{grid-column:span 7;display:flex;flex-direction:column;gap:20px}
.cat-hero h1{font-size:clamp(60px,10vw,132px)}
.cat-hero .art{grid-column:span 5;background:var(--line);aspect-ratio:1/1;display:flex;align-items:center;justify-content:center;padding:40px;position:relative}
.cat-hero .art .reg{position:absolute;width:32px;height:32px;top:16px}
@media (max-width:860px){.cat-hero .txt,.cat-hero .art{grid-column:1 / -1}.cat-hero .art{aspect-ratio:16/10}}

/* página de producto */
.prod{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:24px 40px;padding-top:28px;align-items:start}
.prod .media{grid-column:span 6;position:sticky;top:100px}
.prod .media .art{background:var(--line);aspect-ratio:1/1;display:flex;align-items:center;justify-content:center;padding:48px;position:relative}
.prod .media .art .reg{position:absolute;width:30px;height:30px;top:16px}
.prod .media .cota{margin-top:14px}
.prod .info{grid-column:span 6;display:flex;flex-direction:column;gap:20px}
.prod h1{font-size:clamp(44px,5.4vw,76px)}
.checks{margin:0;padding:0;list-style:none;display:flex;flex-direction:column;gap:10px;border-top:1px solid var(--k);padding-top:18px}
.checks li{display:flex;gap:12px;font-size:15px;line-height:1.5}
.checks li::before{content:"";flex:none;width:10px;height:10px;margin-top:6px;background:var(--line);outline:1px solid var(--k)}
@media (max-width:900px){.prod{grid-template-columns:minmax(0,1fr);gap:28px}.prod .media,.prod .info{grid-column:1 / -1!important}.prod .media{position:static}.prod .media .art{aspect-ratio:16/11}}

/* armador de presupuesto */
.builder{border:1px solid var(--k);padding:24px;display:flex;flex-direction:column;gap:16px;background:#fff}
.builder h2{font-size:28px}
.fields{display:grid;grid-template-columns:1fr 1fr;gap:14px}
.field{display:flex;flex-direction:column;gap:6px}
.field.full{grid-column:1 / -1}
.field label{font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.field input,.field select,.field textarea{font:16px/1.4 var(--sans);padding:12px 14px;border:1px solid var(--k);background:#fff;color:var(--k);border-radius:0;width:100%}
.field textarea{min-height:84px;resize:vertical}
.field select{appearance:none;background-image:linear-gradient(45deg,transparent 50%,#111 50%),linear-gradient(135deg,#111 50%,transparent 50%);background-position:calc(100% - 18px) 52%,calc(100% - 12px) 52%;background-size:6px 6px;background-repeat:no-repeat;padding-right:36px}
.builder .acts{display:flex;flex-direction:column;gap:12px}
.builder small{font-size:13px;color:var(--muted)}
.ok{display:none;border:1px solid var(--k);background:var(--y);padding:12px 14px;font-size:14px;font-weight:600}
.ok.show{display:block}
.ok a{font-weight:700}
@media (max-width:520px){.fields{grid-template-columns:1fr}}

/* contenido de producto */
.two{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:24px 56px}
.uses{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:0;border-top:1px solid var(--k);margin-top:28px}
.uses div{padding:20px 20px 20px 0;border-bottom:1px solid var(--hair)}
.uses div:nth-child(even){padding-left:20px;border-left:1px solid var(--hair)}
.uses h3{font-size:22px}
.uses p{margin:6px 0 0;font-size:14px;line-height:1.6;color:var(--muted)}
.opts{margin-top:28px;border-top:1px solid var(--k)}
.opts div{display:grid;grid-template-columns:200px 1fr;gap:16px;padding:16px 0;border-bottom:1px solid var(--hair)}
.opts dt{font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.opts dd{margin:0;font-size:15px;line-height:1.55;color:#333}
@media (max-width:860px){.two{grid-template-columns:1fr}.uses{grid-template-columns:1fr}.uses div:nth-child(even){padding-left:0;border-left:0}.opts div{grid-template-columns:1fr;gap:4px}}

.faq{margin-top:28px;border-top:1px solid var(--k)}
.faq details{border-bottom:1px solid var(--hair)}
.faq summary{cursor:pointer;list-style:none;padding:18px 40px 18px 0;font-weight:600;font-size:16px;position:relative}
.faq summary::-webkit-details-marker{display:none}
.faq summary::after{content:"+";position:absolute;right:4px;top:12px;font-family:var(--display);font-weight:800;font-size:28px}
.faq details[open] summary::after{content:"–"}
.faq p{margin:0 0 18px;color:var(--muted);font-size:15px;line-height:1.65;max-width:720px}

/* pasos */
.steps{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--k);margin-top:36px}
.steps>div{padding:24px 22px 0;border-left:1px solid var(--hair);display:flex;flex-direction:column;gap:10px}
.steps>div:first-child{padding-left:0;border-left:0}
.steps .d{font-size:40px}
.steps h3{margin:0;font-size:17px;font-weight:700;line-height:1.3}
.steps p{margin:0;font-size:14px;line-height:1.6;color:var(--muted)}
@media (max-width:900px){.steps{grid-template-columns:1fr 1fr}.steps>div:nth-child(3){padding-left:0;border-left:0}.steps>div{padding-bottom:24px}}
@media (max-width:560px){.steps{grid-template-columns:1fr}.steps>div{padding-left:0!important;border-left:0!important;border-top:1px solid var(--hair)}}

/* para quién */
.who{display:grid;grid-template-columns:repeat(4,minmax(0,1fr));border-top:1px solid var(--k);margin-top:36px}
.who>div{padding:24px 22px 0 0}
.who>div+div{padding-left:22px;border-left:1px solid var(--hair)}
.who h3{font-size:28px}
.who p{margin:8px 0 0}
@media (max-width:900px){.who{grid-template-columns:1fr 1fr}.who>div{padding:22px 14px 22px 0!important;border-left:0!important;border-bottom:1px solid var(--hair)}}

/* tabla técnicas */
.table{width:100%;border-collapse:collapse;margin-top:28px;font-size:14px}
.table th,.table td{text-align:left;padding:14px 12px;border-bottom:1px solid var(--hair);vertical-align:top}
.table thead th{border-bottom:1px solid var(--k);font-size:11px;font-weight:600;letter-spacing:.12em;text-transform:uppercase}
.table tbody th{font-family:var(--display);font-weight:800;font-size:22px;text-transform:uppercase;line-height:1}
.table-wrap{overflow-x:auto}

/* banda CTA */
.cta{margin-top:var(--section);background:var(--k);color:#fff;padding:clamp(56px,7vw,88px) 0}
.cta .grid{display:grid;grid-template-columns:repeat(12,minmax(0,1fr));gap:24px;align-items:end}
.cta h2{grid-column:span 8;font-size:clamp(52px,7.4vw,96px)}
.cta .side{grid-column:9 / span 4;display:flex;flex-direction:column;gap:18px}
.cta .lead{color:#cfcfcf}
@media (max-width:860px){.cta h2,.cta .side{grid-column:1 / -1}}

/* presupuesto */
.qlist{border-top:1px solid var(--k);margin-top:28px}
.qitem{display:grid;grid-template-columns:72px 1fr auto;gap:18px;padding:20px 0;border-bottom:1px solid var(--hair);align-items:start}
.qitem .sw{width:72px;height:72px;background:var(--line);display:flex;align-items:center;justify-content:center;padding:10px}
.qitem h3{font-size:24px}
.qitem dl{margin:8px 0 0;display:grid;grid-template-columns:auto 1fr;gap:4px 14px;font-size:14px}
.qitem dt{color:var(--subtle)}
.qitem dd{margin:0;font-weight:600}
.qitem button{font:600 11px/1 var(--sans);letter-spacing:.12em;text-transform:uppercase;background:none;border:1px solid var(--k);padding:10px 12px;cursor:pointer}
.qitem button:hover{background:var(--k);color:#fff}
.empty{padding:36px 0;border-bottom:1px solid var(--hair)}
.qside{border:1px solid var(--k);padding:24px;display:flex;flex-direction:column;gap:16px;position:sticky;top:100px}
@media (max-width:560px){.qitem{grid-template-columns:56px 1fr}.qitem .sw{width:56px;height:56px}.qitem button{grid-column:2;justify-self:start}}

/* footer */
footer.foot{margin-top:0;background:var(--k);color:#fff;border-top:1px solid #2a2a2a}
.fgrid{display:grid;grid-template-columns:1.4fr 1fr 1fr 1fr 1.2fr;gap:32px;padding:64px 0 48px}
.fgrid h3{font-size:22px;margin-bottom:14px}
.fgrid ul{list-style:none;margin:0;padding:0;display:flex;flex-direction:column;gap:9px}
.fgrid a{text-decoration:none;color:#cfcfcf;font-size:14px}
.fgrid a:hover{color:#fff;text-decoration:underline}
.fgrid p{color:#b3b3b3;font-size:14px;margin:0}
.fbottom{display:flex;align-items:center;justify-content:space-between;gap:16px;border-top:1px solid #3a3a3a;padding:20px 0 26px;flex-wrap:wrap}
.chips{display:flex}.chips span{width:34px;height:18px}
.fbottom .eyebrow{color:#b3b3b3}
@media (max-width:900px){.fgrid{grid-template-columns:1fr 1fr}.fgrid>div:first-child{grid-column:1 / -1}}

/* whatsapp flotante */
.wa{position:fixed;right:22px;bottom:22px;z-index:50;display:flex;align-items:center;gap:10px;text-decoration:none;background:var(--k);color:#fff;padding:12px 18px 12px 14px;font-size:12px;font-weight:600;letter-spacing:.12em;text-transform:uppercase;box-shadow:3px 3px 0 var(--c),6px 6px 0 var(--m)}
@media (max-width:560px){.wa span{display:none}.wa{padding:14px}}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* ===== accesos rápidos (todas las pantallas) ===== */
.quick{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:12px;margin-top:40px}
.qrow{display:flex;align-items:center;gap:14px;text-decoration:none;border:1px solid var(--k);padding:14px 16px;min-height:64px;background:#fff;transition:transform .15s ease,box-shadow .15s ease}
.qrow:hover{transform:translate(-2px,-2px);box-shadow:4px 4px 0 var(--k)}
.qrow .sw{width:14px;align-self:stretch;background:var(--line);flex:none}
.qrow .qt{display:flex;flex-direction:column;gap:2px;flex:1;min-width:0}
.qrow b{font-size:24px}
.qrow small{font-size:13px;color:var(--muted);line-height:1.35}
.qrow .qa{font-weight:700;font-size:18px}
.mbar{display:none}

/* ===== MOBILE FIRST: celulares ===== */
@media (max-width:640px){
  :root{--section:64px;--pad:20px}
  body{padding-bottom:84px}
  /* header más liviano; el presupuesto vive en la barra inferior */
  .nav{height:60px}
  .nav .logo img{height:36px}
  .nav .quote{display:none}
  .menu .panel{top:60px;max-height:calc(100vh - 60px);overflow:auto}
  .menu .panel a{font-size:26px;padding:16px 0}
  .wa{display:none}
  .mbar{display:flex;gap:10px;position:fixed;left:0;right:0;bottom:0;z-index:60;padding:10px 16px calc(10px + env(safe-area-inset-bottom));background:rgba(255,255,255,.97);border-top:1px solid var(--k);backdrop-filter:blur(6px)}
  .mbar .btn-primary{flex:1;min-height:52px;box-shadow:2px 2px 0 var(--c),4px 4px 0 var(--m);font-size:13px}
  .mbar .mwa{width:52px;min-height:52px;padding:0;flex:none}
  .crumbs{padding-top:16px;font-size:11px}

  /* hero: la propuesta de valor en una pantalla */
  .hero{padding-top:32px}
  .hero-top p:last-child{display:none}
  .hero h1{font-size:clamp(44px,13vw,60px);margin-top:12px;line-height:.92}
  .hero h1 .cut .line{-webkit-text-stroke-width:1.5px}
  .hero-row{margin-top:18px;gap:18px}
  .hero-row .lead{font-size:16px}
  .hero-row .actions{flex-direction:column;align-items:stretch;gap:12px}
  .hero-row .actions .btn{min-height:52px}
  .hero-row .actions .btn-secondary{display:none}
  .plates{display:none}
  .quick{grid-template-columns:1fr;gap:10px;margin-top:24px}
  .qrow{min-height:68px}
  .qrow b{font-size:26px}

  /* números en una fila compacta */
  .stats .grid{grid-template-columns:repeat(3,minmax(0,1fr));gap:0;padding:26px var(--pad)}
  .stats .grid>div{padding:0 0 0 12px!important;border-top:0!important;border-left:1px solid #3a3a3a!important}
  .stats .grid>div:first-child{padding-left:0!important;border-left:0!important}
  .stats .n{font-size:44px}
  .stats .t{font-size:10px;letter-spacing:.1em;margin-top:6px;line-height:1.35}

  /* títulos de sección */
  .sec-head{gap:12px}
  .sec-head h2{font-size:clamp(36px,10.5vw,46px)}
  .sec-head h2 .cut .line,.cat-hero h1 .cut .line,.prod h1 .cut .line,.cta h2 .cut .line{-webkit-text-stroke-width:1.5px}
  .sec-head p{font-size:15px}
  .eyebrow{font-size:11px}

  /* categorías y productos como filas fáciles de tocar */
  .cats{gap:12px;margin-top:24px}
  .cat{flex-direction:row;align-items:stretch}
  .cat .art{width:104px;aspect-ratio:auto;padding:12px;flex:none}
  .cat .art .n{display:none}
  .cat .txt{padding:14px 16px;gap:6px}
  .cat h3{font-size:28px}
  .cat .body{font-size:14px;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
  .cat .arrow{font-size:12px}
  .grid-p{gap:12px;margin-top:24px}
  .pcard{flex-direction:row;align-items:stretch}
  .pcard .art{width:104px;aspect-ratio:auto;padding:10px;border-bottom:0;border-right:1px solid var(--k);flex:none}
  .pcard .art .tag{display:none}
  .pcard .txt{padding:14px 16px;gap:6px}
  .pcard h3{font-size:22px}
  .pcard .body{font-size:14px;line-height:1.45;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical;overflow:hidden}
  .pcard .arrow{font-size:12px;padding-top:2px}

  /* pasos y "para quién" compactos */
  .steps{margin-top:20px}
  .steps>div{display:grid!important;grid-template-columns:52px 1fr;gap:4px 12px;padding:16px 0!important}
  .steps>div .d{font-size:30px;grid-row:span 2}
  .steps h3{font-size:16px}
  .who{grid-template-columns:1fr 1fr;margin-top:20px}
  .who h3{font-size:22px}
  .who p{font-size:14px}

  /* hero de categoría */
  .cat-hero{gap:20px;padding-top:12px}
  .cat-hero h1{font-size:clamp(52px,15vw,72px)}
  .cat-hero .art{aspect-ratio:16/9;padding:16px;order:-1}
  .cat-hero .art .reg{display:none}
  .cat-hero .txt .btn-secondary{display:none}
  .cat-hero .txt .btn-primary{width:100%;min-height:52px}

  /* página de producto: directo al grano */
  .prod{gap:20px!important;padding-top:12px}
  .prod .media .art{aspect-ratio:16/9;padding:14px}
  .prod .media .art .reg,.prod .media .cota{display:none}
  .prod h1{font-size:clamp(40px,11.5vw,54px)}
  .prod .info{gap:16px}
  .checks li{font-size:15px}
  .builder{padding:18px;gap:14px}
  .builder h2{font-size:26px}
  .builder .btn{min-height:52px}
  .field input,.field select,.field textarea{min-height:48px}
  .two{gap:40px}
  .two h2{font-size:clamp(34px,10vw,44px)!important}
  .uses h3{font-size:20px}
  .opts dt{font-size:11px}
  .faq summary{font-size:15px;padding:16px 36px 16px 0}

  /* CTA y footer */
  .cta{padding:48px 0}
  .cta h2{font-size:clamp(44px,13vw,60px)}
  .cta .btn{min-height:52px}
  .fgrid{grid-template-columns:1fr 1fr;gap:24px 16px;padding:44px 0 28px}
  .fgrid ul li:nth-child(n+4){display:none}
  .fgrid>div:last-child{grid-column:1 / -1}
  .fgrid>div:last-child ul li{display:list-item}
  .fbottom .eyebrow{font-size:10px}
  .qside{position:static}
  .hide-m{display:none}
}

/* ===== MOVIMIENTO ===== */
/* Aparición al hacer scroll (solo si JS está activo y el usuario no pidió reducir movimiento) */
.js-motion .rv{opacity:0;transform:translateY(22px);transition:opacity .7s cubic-bezier(.2,.7,.2,1) var(--d,0ms),transform .7s cubic-bezier(.2,.7,.2,1) var(--d,0ms)}
.js-motion .rv.in{opacity:1;transform:none}

/* Tira CMYK que se "imprime" */
.js-motion body>.strip span{transform:scaleX(0);transform-origin:left;animation:inkbar .7s cubic-bezier(.6,0,.2,1) forwards}
.js-motion body>.strip span:nth-child(2){animation-delay:.12s}
.js-motion body>.strip span:nth-child(3){animation-delay:.24s}
.js-motion body>.strip span:nth-child(4){animation-delay:.36s}
@keyframes inkbar{to{transform:scaleX(1)}}

/* Hero: titular sube y la tinta entra en registro */
.js-motion .hero .hero-top,.js-motion .hero h1,.js-motion .hero-row{opacity:0;transform:translateY(24px);animation:up .8s cubic-bezier(.2,.7,.2,1) forwards}
.js-motion .hero h1{animation-delay:.15s}
.js-motion .hero-row{animation-delay:.35s}
@keyframes up{to{opacity:1;transform:none}}
.js-motion .cut::before{animation:register 1.1s cubic-bezier(.2,.8,.2,1) .9s both}
.js-motion .rv .cut::before{animation:none}
.js-motion .rv.in .cut::before{animation:register 1s cubic-bezier(.2,.8,.2,1) .25s both}
@keyframes register{0%{transform:translate(.28em,.22em);opacity:0}35%{opacity:1}100%{transform:none;opacity:1}}

/* Placas que suben como pliegos */
.js-motion .plates>div{transform:scaleY(0);transform-origin:bottom;animation:plate .9s cubic-bezier(.3,.8,.2,1) forwards}
.js-motion .plates .p1{animation-delay:.5s}.js-motion .plates .p2{animation-delay:.62s}.js-motion .plates .p3{animation-delay:.74s}.js-motion .plates .p4{animation-delay:.86s;transform-origin:top}
@keyframes plate{to{transform:scaleY(1)}}
.js-motion .plates .reg{opacity:0;animation:fade .6s 1.4s forwards}
@keyframes fade{to{opacity:1}}
.plates .reg{animation:spin 18s linear infinite}
.js-motion .plates .reg{animation:fade .6s 1.4s forwards,spin 18s linear 2s infinite}
@keyframes spin{to{transform:rotate(360deg)}}

/* Cinta de productos */
.ticker{overflow:hidden;border-top:1px solid var(--k);border-bottom:1px solid var(--k);background:#fff;white-space:nowrap}
.ticker .track{display:inline-flex;gap:0;animation:tick 38s linear infinite;padding:16px 0}
.ticker span{font-family:var(--display);font-weight:800;font-size:clamp(26px,3.2vw,40px);text-transform:uppercase;line-height:1;padding:0 22px;display:inline-flex;align-items:center;gap:22px}
.ticker span::after{content:"";width:12px;height:12px;background:var(--m)}
.ticker span:nth-child(3n+2)::after{background:var(--c)}
.ticker span:nth-child(3n)::after{background:var(--y);outline:1px solid var(--k)}
.ticker:hover .track{animation-play-state:paused}
@keyframes tick{to{transform:translateX(-50%)}}

/* Micro-interacciones */
.pcard .art svg,.cat .art svg{transition:transform .35s cubic-bezier(.2,.7,.2,1)}
.pcard:hover .art svg,.cat:hover .art svg{transform:translateY(-4px) rotate(-1.5deg) scale(1.03)}
.qrow .qa{transition:transform .2s ease}
.qrow:hover .qa{transform:translateX(5px)}
.arrow{transition:letter-spacing .2s ease}
.pcard:hover .arrow,.cat:hover .arrow{letter-spacing:.16em}
.mbar .btn-primary,.wa{transition:transform .15s ease,box-shadow .15s ease}
.wa:hover{transform:translate(-1px,-1px);box-shadow:4px 4px 0 var(--c),8px 8px 0 var(--m)}

@media (prefers-reduced-motion:reduce){
  .ticker .track,.plates .reg{animation:none!important}
  .js-motion .rv{opacity:1!important;transform:none!important}
}

/* ===== WOW ===== */
/* Intro de imprenta: 4 placas que barren y revelan la página (una vez por visita) */
.intro{display:none}

html.do-intro .intro{display:flex;position:fixed;inset:0;z-index:9999;pointer-events:none}
html.do-intro .intro span{flex:1;transform-origin:top;animation:introOut .75s cubic-bezier(.75,0,.2,1) forwards}
html.do-intro .intro span:nth-child(1){animation-delay:.25s}
html.do-intro .intro span:nth-child(2){animation-delay:.34s}
html.do-intro .intro span:nth-child(3){animation-delay:.43s}
html.do-intro .intro span:nth-child(4){animation-delay:.52s}
@keyframes introOut{to{transform:scaleY(0)}}
html.do-intro .intro{animation:introHide 0s 1.4s forwards}
@keyframes introHide{to{visibility:hidden}}
html.do-intro.js-motion .hero .hero-top{animation-delay:.75s}
html.do-intro.js-motion .hero h1{animation-delay:.9s}
html.do-intro.js-motion .hero-row{animation-delay:1.1s}
html.do-intro.js-motion .hero .cut::before{animation-delay:1.55s}
html.do-intro.js-motion .plates .p1{animation-delay:1.15s}html.do-intro.js-motion .plates .p2{animation-delay:1.27s}html.do-intro.js-motion .plates .p3{animation-delay:1.39s}html.do-intro.js-motion .plates .p4{animation-delay:1.51s}

/* Barra de progreso CMYK bajo el menú */
.progress{position:absolute;left:0;right:0;bottom:-1px;height:3px;display:flex;transform:scaleX(var(--p,0));transform-origin:left}
.progress span{flex:1}

/* Palabra rotativa */
.rotline{display:flex;align-items:center;gap:.5em}
.rot{position:relative;display:inline-block;height:1.3em;overflow:hidden;vertical-align:bottom;color:var(--k)}
.rot span{display:inline-block;transition:transform .45s cubic-bezier(.7,0,.2,1),opacity .45s}
.rot span.out{transform:translateY(-110%);opacity:0}
.rot span.pre{transform:translateY(110%);opacity:0;transition:none}
.rot::after{content:"";position:absolute;left:0;right:0;bottom:1px;height:2px;background:var(--m)}

/* Titular: separación de tintas que sigue al mouse */
.hero h1 .cut::after{content:attr(data-t);position:absolute;left:.055em;top:.055em;color:var(--c);z-index:-2;mix-blend-mode:multiply;translate:calc(var(--mx,0) * -.065em) calc(var(--my,0) * -.05em);transition:translate .25s ease-out}
.hero h1 .cut::before{translate:calc(var(--mx,0) * .05em) calc(var(--my,0) * .035em);transition:translate .25s ease-out}
.plates>div{translate:calc(var(--mx,0) * var(--f,10px)) calc(var(--my,0) * var(--f,10px));transition:translate .4s ease-out}
.plates .p1{--f:-14px}.plates .p2{--f:10px}.plates .p3{--f:22px}.plates .p4{--f:-8px}
@media (hover:none){
  .js-motion .hero h1 .cut::after,.js-motion .hero h1 .cut::before{transition:none;animation:wob 5s ease-in-out 2.6s infinite}
  .js-motion .hero h1 .cut::after{animation-name:wobc}
}
@keyframes wob{0%,100%{translate:0 0}50%{translate:.05em .03em}}
@keyframes wobc{0%,100%{translate:0 0}50%{translate:-.07em -.04em}}

/* Cintas controladas por JS (aceleran con el scroll) */
.ticker.dark{background:var(--k);color:#fff;border-color:var(--k)}
.ticker.dark span::after{background:var(--y);outline:0}
.ticker.dark span:nth-child(3n+1)::after{background:var(--m)}
.ticker.dark span:nth-child(3n+2)::after{background:var(--c)}
.ticker.js-tick .track{animation:none}

/* Tarjetas que se entintan */
.pcard .art{background:linear-gradient(var(--line),var(--line)) bottom/100% 0 no-repeat,var(--soft);transition:background-size .45s cubic-bezier(.2,.7,.2,1)}
.pcard:hover .art{background-size:100% 100%,auto}
.cat .art{transition:filter .3s}
.cat:hover .art{filter:saturate(1.15)}

/* Cursor marca de registro (solo mouse) */
.cursor{display:none}
@media (hover:hover) and (pointer:fine){
  .js-motion .cursor{display:block;position:fixed;left:0;top:0;width:34px;height:34px;margin:-17px 0 0 -17px;pointer-events:none;z-index:9998;mix-blend-mode:difference;transition:width .25s,height .25s,margin .25s,opacity .3s;opacity:0}
  .js-motion .cursor.on{opacity:1}
  .js-motion .cursor.big{width:64px;height:64px;margin:-32px 0 0 -32px}
  .js-motion .cursor svg{width:100%;height:100%;animation:spin 8s linear infinite}
}
@media (prefers-reduced-motion:reduce){.intro,.cursor{display:none!important}.progress{display:none}}

/* ===== WOW en celular (sin mouse) ===== */
@media (hover:none){
  /* las tarjetas se entintan solas al pasar por el centro de la pantalla */
  .pcard.inview .art{background-size:100% 100%,auto}
  .pcard.inview .art svg,.cat.inview .art svg{transform:translateY(-3px) rotate(-1.5deg) scale(1.04)}
  /* respuesta al toque */
  .pcard,.cat,.qrow,.btn{-webkit-tap-highlight-color:transparent}
  .pcard:active,.cat:active,.qrow:active{transform:scale(.97)}
  .btn-primary:active{transform:translate(2px,2px);box-shadow:1px 1px 0 var(--c),2px 2px 0 var(--m)}
  .qrow.inview .sw{animation:swpulse 1.2s ease-out 1}
  /* la separación de tintas del titular la maneja el scroll (ver motion.js) */
  .js-motion .hero h1 .cut::after,.js-motion .hero h1 .cut::before{animation:none;transition:translate .15s linear}
}
@keyframes swpulse{0%{transform:scaleX(1)}40%{transform:scaleX(2.2)}100%{transform:scaleX(1)}}
.qrow .sw{transform-origin:left}

/* ===== Logo e isotipo ===== */
.flogo{height:60px;width:auto;display:block}
.cta-iso{width:52px;height:auto;display:block}
.lost{position:relative}
.lost-iso{position:absolute;right:var(--pad);top:90px;width:clamp(90px,14vw,170px);height:auto}
.js-motion .lost-iso{animation:drop .9s cubic-bezier(.3,1.4,.5,1) both}
@keyframes drop{from{transform:translateY(-60px);opacity:0}to{transform:none;opacity:1}}
.intro .iso{position:absolute;left:50%;top:50%;width:96px;height:auto;translate:-50% -50%;z-index:2}
html.do-intro .intro .iso{animation:isoOut .35s .18s ease-in forwards}
@keyframes isoOut{to{opacity:0;scale:.7}}
@media (max-width:640px){.lost-iso{position:static;margin-bottom:24px;width:96px}}